The Indoor Generation by VELUX
This was a truly viral campaign with over 100 million views. As part of the campaign, I developed a community management setup which included a comprehensive guidebook and onboarding of our 40 sales companies from around the world to help them handle the thousands of comments we received. See the hero film.
The Daylight Symposium and Academic Forum
Held every 2 years in Europe, The Daylight Symposium brings the world's leading daylight researchers together. As a co-communications lead, my role included event social media content creation, interviews, blog posts, event live tweet coverage and streaming via YouTube, public relations support and influencer work. See the event film.
Global VELUX Instagram
Re-Launch
I have been a part of the team that implemented a new visual identity, tone of voice and strategy for the global VELUX Instagram account. Within 2 years, we grew the account from 1k followers to over 30k+ with consistently high engagement, collaboration opportunities and leads. See the account here.
International VELUX Award for Students of Architecture
This global award inspires architecture students to bring daylight into their projects. I developed social media content plans, updated the website (html code), conducted interviews with renowned architects, wrote press releases, live streamed the event on YouTube and published regular analytics reports for key stakeholders. As part of the project, I also developed a Instagram strategy and launched the account. See the event film.